Sephora Brands Showcase 2016

I was very fortunate to get an invitation to the Sephora brands showcase where brand representatives from the likes of Givenchy, IT Cosmetics, Kat von D, Tarte, Ole Henriksen etc walked me through launches and products for the next 6 months.

Keep reading and take a virtual walk-through with me as I show you some new products! Just a warning that this a very picture heavy post!

My first stop was Ouai Haircare which was recently launched in Sephora stores. It’s created by the Kardashians’ hair stylist, Jen Atkins, and smells amazing. The products are all about creating easy, chic hairstyles that anyone can achieve.

Ouai

Ouai

I then moved onto Commodity. Firstly, how modern and aesthetically pleasing is the packaging?

Commodity

Commodity

The fragrances can be used on their own or mixed and matched to create a uniquely “you” scent. The white collection includes scents that are light and airy. The black collection includes scents that are more complex, intense and moody.
My favourite scent was Rain. It is a very light floral and smelt fresh and refreshing.

Tarte

Tarte

Tarte…oh my heart. Tarte will be releasing their Naughty Nudes collection in the next few months. The collection will include 5 nude-toned lip paints, Exposed highlighter, Lippie Lingeries (I think 6?), and 4 complimenting blushes. My pick would be the Exposed highlighter. It is pigmented and gives a very nice glow that is not too in your face. It would make a great everyday highlighter.

Tarte

Tarte

After the Tarte stand, I made my way over to Kat von D who will be releasing the Lock It cream concealers in 22 different shades as well as one white shade. You will definitely find a shade to suit you! The concealers are really creamy and opaque – a little will go a long way with this concealer. The applicator is teardrop shaped allowing for precise application and control.

Kat von D

Kat von D

Kat von D will also be releasing a translucent powder, which is so finely milled that when I went to dip my finger in, it kind of just sunk in!

Kat von D

Kat von D

Next stop was the Algenist booth. I met Sonya, the director of international sales, who demonstrated the PERFECT Clarifying Pore Corrector Mask on my hand. It is a professional-grade mask combining alguronic acid and sulfur to absorb excess oil, reduce the appearance of pores and leave skin feeling plump and soft! Does that not sound amazing? It does everything I look for in a facial mask.

Algenist

Algenist

Walking away with smooth hands, I stopped at The CLEAN Perfume booth, which is all about fragrances embodying simple and unpretentious scents like Fresh Laundry, Ultimate Warm Cotton and Summer Linen. The brand focuses on everyday scents that bring happy, warm, fuzzy feelings. The packaging is clean and simple and is eco-friendly! It is made from recyclable materials, is able to be recycled, the ink used is water-based and non-toxic, the alcohol is also non-toxic, corn-derived and aloe vera based, and even the cellophane packaging is corn-derived and compostable. My favourite scent was Rain. It smelt light and fresh – just the way I like it.

Clean

Clean

I also did a quick stop at Edible Beauty – a brand that produces skincare products which are actually edible. I was lucky to be educated by the brand founder, Anna Mitsios. She explained to me the idea behind the brand and how to use each product. There are four core products and they are numbered in the order you’re supposed to use them. In addition to the core four, there are also additional products you can add to your skincare routine. Simple, and the packaging is made from Miron Violet Glass to prevent any visible light passing through to protect the properties and active ingredients in the products.

Edible Beauty - Gold Eye Cream

Edible Beauty – Gold Eye Cream

After grabbing a quick bite, I headed to the Sephora booth. The stand out for me were release of new shades to the existing lipstick line. Sephora is also releasing cushion glow creams and matte lip creams!

Sephora

Sephora

The lip creams go on sheer but are very buildable and the shades are very soft pink, nude shades.

I headed over to the IT Cosmetics stand after I spied a new eye product. I already love their Bye Bye Under Eye Concealer so the new addition of the Bye Bye Under Eye Illumination has me excited. It provides full coverage but at the same time, some highlighting as well.

 

Becca Cosmetics. No description necessary. Unfortunately, the palettes have sold out and I was not quick enough to get my hands on it. If you can find it somewhere without having to pay with your organs, I recommend it. The powders are finely milled, pigmented and shades are stunning!

Becca Cosmetics

Becca Cosmetics

Caolion, a Korean beauty brand making their mark in Sephora, is all about skincare and attacking those pesky pores! It is also the first natural skincare brand from Korea. What intrigued me were their duo packs. There are three different packs depending on your skincare concern and their aim is to detox, restore and enhance your skin. I can’t wait to use their products as I do have large pores and am always looking to minimise their appearance.

Caolion

Caudalie

Caudalie also had a booth and I was very excited to see that they are coming to Sephora Australia. Caudalie is a natural French skincare brand with a focus on the antioxidant powers of grapevines and grape Polyphenols. The products all contain a grapes or grapevine as an ingredient and these come from Caudalie’s own vineyard in Bordeaux, France. I was very lucky to receive two of their cult products to try – the beauty elixir and the radiance serum. Cannot wait!

Caudalie

Caudalie

I also did a quick stop at CoverFX and had a play with the new liquid highlighters. I think the pictures and video speak for themselves.

CoverFX

CoverFX

CoverFX

CoverFX

I spoke to Karyssa, retail education and artistry executive at Make Up For Ever who told me that they will be overhauling some product lines. This includes releasing 46 brand new shades to their Artist Rouge range. She told me that brands are constantly revising their products and formulas to ensure they stay at the top of their makeup game. Another new release will be the Water Blend Face and Body foundation which feels super light, applies like a dream and doesn’t feel or look cakey.

Make Up For Ever

Make Up For Ever

A Taiwanese skincare brand, For Beloved One, has a range focusing solely in dry skin, with the main ingredient being hyaluronic acid which has amazing water holding properties. Ever since my move to Melbourne, my skin has been so dry and flaky due to the dry air and cold. I am definitely looking forward to seeing this range in store to treat my skin.

For Beloved One

For Beloved One

Other noticeable brands and news:
Marc Jacobs – there will be a holiday release of 5 mini lipsticks in varying shades plus a metallic pink clutch. New Air Blushes are being released in September.

Marc Jacobs

Marc Jacobs

Givenchy – new Le Prisme Visage will be released next month. New lipsticks are also being released with packaging made from genuine leather. This nude blush leather is what I am waiting for. So girly, so pretty!

Givenchy

Givenchy

Givenchy

Givenchy