Archive for the ‘Nails: nails inc.’ Category

nail inc. We Heart Ita

nails inc. We Heart Ita was included in the August 2012 issue of Cleo. I seldom purchase magazines these days but when Adeline Instagram-ed the freebie, I went and picked it up the next day.

nails inc. We Heart Ita

You get a choice of a metallic steel grey (Cleopatra), a pale pink nude (Bag a Bachelor) and this – a neon pinky-orange. Each shade was named exclusively for Cleo.

nails inc. We Heart Ita

As mentioned, We Heart Ita is a neon orange with hints of pink. It’s very cute and summery. I’ve had a few compliments on my nails and people seem to love this shade. It’s definitely made its way onto my regular rotation as it’s a nice neon orange that doesn’t make my skin look weird.

nails inc. We Heart Ita swatch - artificial light

This is my first nails inc. polish and I am very impressed. We <3 Ita applied smoothly, the brush was big enough to cover my nails in 3 strokes with no hassles and dried quickly. However it did have a very strong ‘nail polish chemical’ smell.

Pictured is 2 coats with Seche Vite top coat. Without the top coat, it dried to a semi-matte finish.

I’m not sure if nails inc. is available in stores as yet but according to Cleo, its RRP is $18+ for 10ml. This is quite expensive considering OPI and Essie are $20ish for 15ml.