Archive for the ‘Q&A’ Category

Review and Q&A: Shanghai Suzy lipsticks

Being an avid user of Instagram, I came across Shanghai Suzy lipsticks a number of times but never got around to purchasing any because reality is, I’m such a lip product floozy that I have a massive box full of brand new lipsticks just waiting to be worn.

Shanghai Suzy lipsticks - $12.95AUD

Shanghai Suzy lipsticks – $12.95AUD

Guess my excitement when I was offered the opportunity to trial and review the lipsticks! Yes, was my immediate reaction because well, it’s for my readers?!

Shanghai Suzy offers lipstick lovers bright, bold shades at a very affordable price point. What really caught my attention was that each season, a new limited edition collection is launched. I’m a sucker for anything limited edition!

I was also able to interview Joanna Wheaton, founder of Shanghai Suzy lipsticks.

Joanna wears Miss Jade Orange

Joanna wears Miss Jade Orange

 

How did you come up with the name for the brand and why did you decide to create a lipstick range?

I’m a huge lipstick fan, and I found that I would rarely wear the same lipstick for more than a season (in fact, I’ve never finished a lipstick in my life!). I found that I was paying $30-$40 for lipsticks I would only wear on a few occasions – I either lose the lipstick when I’m out, or move onto the next colour for the next outfit. I really saw a gap in the market for good quality, on-trend fashion colours that wouldn’t cost a fortune. I have a background in cosmetics marketing and product development so I was lucky to have the skills to make my dream a reality! When I was initially working on the product development side, I was brainstorming colour names – all of the shades are named after my friends, Miss Claire, Miss Emma etc. I have a girlfriend called Suzy, who is from Shanghai.  When I was naming her colour, I thought that Shanghai Suzy sounded better than Miss Suzy, and so the name stuck! I loved it so much I decided to call the brand Shanghai Suzy!

At only $12.95 for a lipstick, how do you keep the price point low and yet offer such high quality lipsticks?

More than anything, I wanted Shanghai Suzy to be affordable! It’s tough at times, but we work on small margins and the business is based on volume and selling lots of lippies! It’s been quickly on the up and up each season so it’s a positive start.

Where do you get the inspiration from for each of seasonal range?

I love reading blogs and magazines, I love looking at beauty editorials from the UK and the US and looking at future trends and what will work for the Suzy customer.  I listen to my friends, they’re always begging me for certain colours and they’re much more fashionable than I am. I love hearing what makeup artists think too as they’re the ones creating the best looks day-in day-out.

What’s next for Shanghai Suzy?

Our Winter season is quietening down now and we’ve already started to sell out of some colours (all of our shades are limited edition).  We have our new Summer range launching in September which is super exciting, I am so in love with the range, I can’t wait to share it with everyone!!! We have an exciting new look and packaging launching around Christmas time too.

Now moving onto my review..

The first thing you’ll notice upon application is the delicious grape Hubba Bubba scent – so reminiscent of my childhood!

The packaging is sturdy, with a sticker of the shade on top, metallic silver writing of the brand name on the side and a ‘click’ when you put the lipstick back.

Shanghai Suzy lipsticks

Shanghai Suzy lipsticks

Shanghai Suzy lipsticks are ridiculously creamy – which is a good thing in my book as it means that even though the finish is matte, my lips aren’t left dry and peeling like with many matte finish lipsticks. Wear time was average – three to four hours before fading but due to the intensity of the shade, especially Miss Kitty, I could get away with not reapplying for an extra hour or two..

Shanghai Suzy lipstick swatches - Miss Amy and Miss Kitty

Shanghai Suzy lipstick swatches – Miss Amy and Miss Kitty

I was able to try two shades for you, my lovely readers –

Miss Kitty BLACK PLUM – the quintessential Winter shade! It’s a darkened wine shade

Shanghai Suzy lipstick in Miss Kitty

Shanghai Suzy lipstick in Miss Kitty

Miss Amy BABY PINK – cool toned pastel pink

Shanghai Suzy lipstick in Miss Amy

Shanghai Suzy lipstick in Miss Amy

I’m sure you can guess which is my favourite out of the two I received. Miss Amy was too cool toned for my warm toned Asian skin. However, this did not deflect from the fact that at $12.95 for a lipstick, Shanghai Suzy is a force to be reckoned with. Affordable, great quality, classy packaging, fun shades. Not many reasons to NOT go out and buy it, right?

Shanghai Suzy lipsticks - Miss Kitty and Miss Amy

Shanghai Suzy lipsticks – Miss Kitty and Miss Amy

You can check out the current range of lipsticks available on the Shanghai Suzy website. At $12.95AUD a pop, you can really afford to get a whole colour collection! These gems can be purchased from the website, or they are stocked around the country in independent beauty stores – stockists listed here.

The product/s mentioned in this post were provided by PR for consideration. Beauty Snippets’ opinion remains 100% unbiased and honest. Please refer to Beauty Snippets’ disclosure/PR policies page for further information.